Seize any opportunity you can to share your product in real-world scenarios that will give you instant feedback. But real-world feedback will give you the biggest bang for your proverbial buck. Chances are you’ve been exposed to your concept for so long that you’ve lost the ability to be unbiased. Which conjoint analysis method you choose will depend on how many product attributes you are working with, your data collection method, and how robust your results need to be. Conjoint analysis is a powerful method for comparing multiple product attributes. You will have used it to ‘compare similar products’ when shopping online, choosing which features matter most to you.
If you’re good at spotting website errors, enjoy trying new products and services, or don’t mind sharing your honest reviews, consider working part-time as a product tester. The earlier in your development process that you determine the value of your idea and the emotional connection it will have with your audience, the better. That way, you’ll be able to make adjustments to your message, your target market, or your product. Ultimately, product testing can have several benefits, and you should aim to test products using qualitative research, quantitative research, focus groups and technical product testers. Incorporating a comprehensive feedback cycle, composed of these elements, will enable you to get the insights you need to improve your products.
Product testing: How to conduct an effective product assessment
Then turn these insights into action to guide development and consider new solutions. The success of a product depends on its ability to meet its promises and fulfill its purpose. Rigorous testing ensures a product will satisfy customer needs and build brand trust before it hits the shelves. Here are the various methods and processes you need to know about, and some of the best product testing sites to try. Product testing belongs to the development and growth stages of the product life cycle, when you’re testing new product ideas and adding new inventory.
It’s up to brands if they want to offer products to survey-takers to get their opinion. Either way, you can earn money by sharing your thoughts about the products and services you already use to help brands improve the user experience. Often, product testing is seen as a separate activity to product development. But when testing isn’t integrated into the product development process, product teams can miss the insights they need to ensure their products work smoothly and solve user problems.
Conduct market research
In tree testing methods, users are shown a streamlined sitemap with tree-like hierarchies. Then they’re asked to complete specific tasks that test how easy it is to access the product functionality they need and offer insights into its navigability. Traditional test methods often create silos between product development, product testing, and product management professionals, who are all involved at different stages of the process. The best product managers create a culture of product testing that keeps the whole team connected with product functionality and user needs at every stage.
- She painstakingly mailed out hand-written notes to affluent prospective clients around the world.
- The next step is to run your test, or execute it according to your design and collect data from your customers.
- To increase your chances of getting chosen, stay current on their site.
- BetaTesting states that you can expect to receive up to five or more opportunities per month, but some months you may not receive any.
- With a substantial team devoted only to product testing, the development and management teams may hardly be involved in larger companies.
You don’t have to be an influencer or have tons of social media followers, either. Product testing is a real way to get free stuff and make money from home. Becoming a product tester is easy since most companies are willing to reward people for trying out their products and services in exchange for honest feedback. Testing and evaluating new product ideas or concepts is not a one-time event, but a continuous process of learning and improvement. You should also monitor and measure the performance and outcomes of your new product ideas or concepts after launching them to the market and make adjustments as needed.
There is a lot of hype around this company, because it offers users the opportunity to test out expensive in-demand products. In the past, users have been offered a chance to test out the newest iPad, FitBit or XBox One. Exchange your points for cash paid directly to your PayPal account, or choose a virtual Visa card or tons of different gift card options in exchange for your participation as a paid product tester. Simply visit the ‘testing’ section of the website and apply to test a specific product.
Once you’ve collected your survey responses, you’re ready to compare your product concepts. You can use Top 2 Box scores to make your data clearer and your findings more pronounced. It groups together positive and negative responses to each question into a single percentage, which is easier to compare. Sometimes, it isn’t clear from a respondent’s answers which concept they like best. Resolve this issue by including a forced-answer question that asks respondents to choose their favorite product from all the options at the end of the survey. The results of this question will also help you rank the importance of each metric to the overall likeability of your product.
You may even need to use financing, such as a business credit card, to fund prototypes and test marketing. Test-marketing your product can save you time and money in the long run. With a great design in place, the Hansens were able to launch a Kickstarter campaign that raised $10,000 in 14 hours.
However, most companies seek people with knowledge and familiarity with their products so they’ll receive an accurate evaluation. Someone who’s used a particular brand for a long time would be a top tester candidate because they know the ins and definition of testing outs and what to expect from a given product. The more understanding you have of how the product should function, the experience it should provide, and the company’s expectations of the product, the better you can perform product testing.
